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交通运输企业亟需品牌建设品牌建设是现代企业实现进一步发展的重要手段,已成为企业在行业竞争中展示形象、突出个性和形成产品高附加值的营销利器。交通运输业具有开放性的特点,它不同于普通制造企业的经营管理。交通运输类企业有自己的行业特点,提供给市场的主要是运输的服务方式,不是具有某种具体使用功能的产品。随着综合运输体系内各种运输方式间客源争夺的白热化,运输服务的质量好坏直接决定着行业企业生存发展的空间,在这样的竞争形态下,品牌建设就显得更加重要。
Transport enterprises urgently need brand building Brand building is an important means for the realization of further development of modern enterprises. It has become a marketing weapon for enterprises to display their image, highlight their individualities and form high added value products in the competition among industries. Transportation has an open nature, it is different from the general management of manufacturing enterprises. Transport enterprises have their own characteristics of the industry, providing the market is mainly the transport service, not with a specific use of the product. With the intense competition for customers among all modes of transport in the integrated transport system, the quality of transport services directly determines the space for the survival and development of industrial enterprises. Under this competitive mode, brand building is even more important.