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对于烟台日报传媒集团来说,实施全媒体战略,从集团层面再造流程,实现内容的集约化制作,是一个崭新的课题。为了把这一课题做好,烟台日报传媒集团在战略实施过程中,采取了循序渐进、稳扎稳打的策略。整个实施过程包括以下三个阶段,分别为实验阶段、整合阶段和融合阶段,本文主要介绍在筹备全媒体新闻中心的实验阶段中一系列的试验情况。
For Yantai Daily Media Group, the implementation of all-media strategy, from the group level to create a process, to achieve the content of intensive production, is a brand new issue. In order to do a good job on this subject, Yantai Daily Media Group adopted a strategy of gradual and steady improvement in the implementation of the strategy. The whole implementation process includes the following three stages: experimental stage, integration stage and integration stage. This article mainly introduces a series of experiments in the experimental stage of preparing the All Media Press Center.