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传统寿险营销模式——个人代理制,经过十几年的发展,在为中国保险事业做出重大贡献的同时,也给保险业带来了许多负面影响。随着全球金融一体化进程加深,我国保险业也因此发生巨大变革,雇员制、专业代理人公司制等改革方案相继出台。玫琳凯是目前中国几大直销公司之一,在经历了中国政府一系列的规范、整顿之后,直销模式保存的最为完整。因此,本文就以玫琳凯直销模式为例来谈谈寿险营销模式的完善。
The traditional life insurance marketing model - the personal agency system, has made a lot of negative impacts on the insurance industry while making a significant contribution to China’s insurance industry after more than a decade of development. With the deepening of the global financial integration process, the insurance industry in our country has undergone tremendous changes. Employee system and professional agent system have been promulgated one after another. Mary Kay is currently one of several major direct selling companies in China, after going through a series of norms of the Chinese government, rectification, the most direct sales model saved. Therefore, this article takes Mary Kay direct sales model as an example to talk about the improvement of life insurance marketing model.