在全球化的大背景下,我国成品油市场竞争日趋激烈,竞争主体也更加多元化,这对成品油销售企业的经营管理形成了严峻考验,销售企业的管理模式迫切需要革新。 Under the background of globalization, the market competition in China’s refined oil products is becoming more and more fierce, and the subject of competition is also more diversified. This poses a severe test on the operation and management of the oil product sales companies. The management model of the sales enterprises urgently needs innovation.