平面设计的视觉语义是由视觉语言表达特定的创意理念完成的主体之于客体的整合,这种视觉语义概括为创意的设计感、形式感及表现力。文章对设计感的、形式感和表现力的探索与把握及其之间的关系来研究平面设计的视觉语义要素,并得出结论:设计感是平面设计的精髓,形式感是平面设计的外衣,表现力是平面设计的加速器,三者整合为一体,构成视觉语义的完整要素。 The visual semantics of graphic design is the integration of the subject to the object, which is accomplished by the visual language expressing a particular creative idea. The visual semantic is summarized as the design sense, formal feeling and expressiveness of the creative idea. This paper studies the visual semantic elements of graphic design on the sense of design, the exploration and grasping of the sense of form and expressiveness, and concludes that the sense of design is the essence of graphic design, and the sense of formality is the outer part of graphic design , Expressiveness is a graphic design accelerator, the three integrated as one, constitute a complete visual semantic elements.