汉字创意设计最基本的功能是信息传播,我们在做汉字创意设计的时候一定要先对设计的主题做全面的了解,沿着正确的主题定位方向进行汉字创意设计,设计的风格要与主题内容一致,不能相互矛盾。汉字设计在表现手法上要求在表达内容上的准确性、视觉传达可识别性和表现形式的艺术性。 The most basic function of Chinese character creative design is information dissemination. When we do creative design of Chinese characters, we must first make a comprehensive understanding of the theme of the design, and then creatively design the Chinese characters along the correct direction of the theme orientation. The style of the design should be related to the theme Consistent, can not be contradictory. The design of Chinese characters demands the accuracy of content, the artistic expression of visual identity and expression.