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分析用电营销市场的特点及目前用电营销市场电子商务应用现状与困难,分析电子商务模式在用电营销市场的应用前景,提出B TO C电子商务模式在用电营销中应用的实现方案,以及构建电力产业链的“大电子商务”的基本概念和实现设想。
This paper analyzes the characteristics of the electricity marketing market and the current status and difficulties of the e-commerce application in the electricity marketing market, analyzes the application prospects of the e-commerce model in the electricity marketing market, and proposes the implementation plan of the application of the TO TO model in electricity marketing. As well as building the power industry chain “big e-commerce” the basic concepts and implementation ideas.