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互联网时代给企业发展带来了很多新的机遇与挑战,为实现与互联网的融合,企业面临两种战略选择:“互联网+”与“+互联网”。2015年以来,“互联网+”成为人们关注的焦点。然而很多企业在宣布进行“互联网+”行动时,仅是进行了“+互联网”。鉴于多数人对于“互联网+”与“+互联网”尚无法做出准确区分,本文从企业战略转型的视角对二者进行了比较,并就二者发展过程中均存在的问题及相应改进方面进行了论述。
The Internet era has brought many new opportunities and challenges to the development of enterprises. To realize the integration with the Internet, enterprises are faced with two strategic options: “Internet +” and “Internet +”. Since 2015, “Internet +” has become the focus of attention. However, when many companies announced the “Internet +” operation, they just carried out “Internet +”. In view of the fact that most people can not make an accurate distinction between “Internet + ” and “+ Internet ”, this article compares the two from the perspective of the strategic transformation of the enterprise and discusses the problems existing in the development of both The corresponding improvements are discussed.