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网络时代下,商品经营形式向多元化发展,网购已经成为越来越多的人接受的消费方式,足不出户便可实现多种商品交易与满足购物需求。了解网络消费者行为是网络商家完善经营内容与服务方式的必要举措。
Under the Internet age, the form of commodity management is diversified. Online shopping has become an accepted mode of consumption by more and more people. It can realize a variety of commodity transactions and satisfy shopping demands without leaving home. Understanding online consumer behavior is an essential step for online merchants to improve their content and services.