本文论述了在时尚网站的设计过程中,情感化设计的重要性。分别从情感化动因、情感化路径和情感化设计三方面来论述情感化设计。动因主要涉及的是时尚网站的外观设计方面;情感化路径主要讨论的是交互设计方面。而情感化设计则是在前面两方面处理完善的基础上所要达到的更高层次的要求,形成时尚网站同其使用者的一种感情上的维系。 This article discusses the importance of emotional design in the design of fashion websites. Emotionalized design is discussed from three aspects: emotional motivation, emotional path and emotional design. Motivation mainly involves the fashion design of the site; emotional path is mainly discussed interactive design. The emotional design is in the first two aspects of the well-handled basis to achieve a higher level of requirements, the formation of a stylish website with its users a kind of emotional maintenance.