随着湖南经济腾飞及两型化社会试点影响,人们的物质生活在得到极大满足的同时,对精神生活也提出了较高的要求,社会各层面出现了“艺术消费”现象。文章从各方面分析湖湘地域油画艺术“消费”的特点及对湖南油画本土化进程的影响,从“消费”的角度关注湖南油画现状和未来发展。 With the impact of Hunan’s economic take-off and the pilot of two-oriented society, people’s material life is greatly satisfied. At the same time, people’s life has also set higher demands on the spiritual life. The phenomenon of “art consumption” has emerged in all levels of society. The article analyzes the characteristics of Hunan province oil painting art “consumption ” and its influence on the process of Hunan oil painting localization from all aspects, and pay attention to the current situation and future development of Hunan oil painting from the angle of “consumption ”.