鲜奶现状与问题国内牛奶市场现有两个较为明显的特征:一是液态奶消费大幅上扬;二是常温液态奶市场规模急剧膨胀。驱动常温牛奶增长的最大动力来源于企业的区域市场扩张目标,这其中北方奶源带企业表现得尤为明显。除此,还存在一些促进因素,如产品的价廉物美、贮存时间长、长渠道销售、 Milk status and problems There are two obvious domestic milk market characteristics: First, liquid milk consumption rose sharply; the second is the rapid expansion of the liquid milk market at room temperature. The biggest driving force behind the growth of milk at ambient temperatures stems from the expansion target of the regional markets of the enterprises, of which the enterprises in the northern milk-source belt are particularly evident. In addition, there are some promotional factors, such as the product is cheap, long storage time, long channel sales,