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随着我国电子商务不断发展壮大,经济规模和种类不断丰富。旅游业作为国民经济重要支柱,如何探索电子商务与旅游业发展成为了当前旅游行业内部探讨的重点。本文从当前我国旅游网络营销发展现状出发,分析我国旅游网络营销的不足,提出发展我国旅游业网络营销的对策。
With the continuous development and expansion of e-commerce in our country, the size and type of economy are continuously enriched. As an important pillar of the national economy, how to explore the development of e-commerce and tourism has become the focus of discussion in the current tourism industry. Based on the present situation of tourism network marketing in our country, this paper analyzes the shortage of tourism network marketing in our country and puts forward the countermeasures to develop our country’s tourism network marketing.