所谓具象是与抽象相对应的一个概念。具象一般多用于文艺创作过程中指称活跃在作家、艺术家头脑中的基本形象。具象化的特点是直觉、感性、意象丰富。在信息传播中,具象化指传者通过可具体经验到的符号、人物、事件等表现其传播意图。具象化因为形象具体、可感可知,其传播容易 The so-called figurative is a concept corresponding to abstract. Statues are generally used for the basic image of allegations active in the minds of writers and artists in the process of literary and artistic creation. Visualization is characterized by intuition, sensibility, rich in images. In the dissemination of information, the avatar refers to those who pass through the concrete experience of the symbols, characters, events, etc. to express their intention to spread. Visualization Because of the specific image, it can be seen that it is easy to spread