一、问题的提出:农业生产中的营销与其他部门行业的营销工作是相同的,其内涵所包含的内容也基本是一样的。营销是渗透到生产过程的每一个环节上,即经营活动的全过程都存在着营销问题。现代社会中,农业生产经营者他们大都知道营销的含义和重要性。但这种认识往往是表面的、狭义的,因而,造成实际的生产经营结果无法达到预期的效果,也就无法实现真正的盈利。 First, the question put forward: Marketing in agricultural production and other sectors of the marketing work is the same, the content of its content is basically the same. Marketing is to penetrate every aspect of the production process, that is, there are marketing problems in the whole process of business activities. In modern society, most of the agricultural producers and managers know the meaning and importance of marketing. However, this understanding is often superficial and narrow. As a result, the actual production and management results can not achieve the expected results and the real profits can not be realized.