“项目牵动”是将项目引入课堂,并借以推进教学活动开展的一种新生教学模式和方法。这种模式和方法在给展示设计课程教学带来积极影响的同时,也给我们提出了新的问题和思考,而它们解决的好坏也必然会直接影响到展示设计课程教学的最终成果。本文从展示设计课程中的“项目牵动”所带来问题出发,分析原因,提出解决思路,旨在更好的发挥“项目牵动”的优势和作用。 “Project affects ” is to introduce the project into the classroom, and to promote teaching activities to carry out a new teaching model and method. This model and method bring positive effects to the teaching of display design course as well as new problems and reflections to us. The quality of their solutions will inevitably have a direct impact on the final results of the display design course teaching. This article starts from the problems caused by the “Project Involvement” in the display design course, analyzes the reasons, puts forward the solution ideas and aims at giving full play to the superiority and function of “Project Involvement ”.