本文通过对院级《药品市场营销》精品课程的建设与体会,结合我国目前职业教育的实际情况,阐述该课程体系建设的指导思想和建设目标,尤其对教学方法的改革与探讨,对当前职业教育的发展有很好的参考价值 This article elaborates the guiding ideology and construction goals of the curriculum system construction, especially the reform and discussion of teaching methods, and the current occupation through the construction and experience of the “Pharmaceutical Marketing” quality courses at the college level, combined with the actual situation of the current vocational education in China. The development of education has a good reference value