近几年来,随着传播技术的发展和应用,传统媒体的形态得以在新的媒介平台上得到延伸。在受众注意力日益分散的今天,这些新兴媒体以能够精确“打击”目标受众、进行锁定式传播的独特优势,迅速成为整个传媒产业的增长亮点。2006年4月,中国人民大学舆论研究所对中国高校校园内出现 In recent years, with the development and application of communication technologies, the form of traditional media has been extended on new media platforms. At a time when audiences are increasingly distracted, these emerging media organizations quickly become the highlight of the entire media industry with the unique advantage of being able to precisely “target” their target audiences and lock-in communication. In April 2006, the Institute of Public Opinion of Renmin University of China appeared on the campus of Chinese universities