对于构建一个基业常青的品牌而言,我们首要的任务就是树立品牌的价值观,实践“文如其人”的修辞学理论。最近在研读当代西方修辞学理论。修辞学是一门改变人类思想观念与行为方式的语言沟通艺术。作为一门古老而神秘的劝说学科,修辞学现已逐渐演变为改变人类思想观念的语言沟通艺术,与广告学可谓有着本质的联系。 For the building of an evergreen brand, our primary task is to establish brand values ​​and practice rhetorical theory of “literary grace.” Recently studying contemporary western rhetoric theory. Rhetoric is a language communication art that changes the concept and behavior of human beings. As an ancient and mysterious persuasion subject, rhetoric has gradually evolved into a linguistic communication art that has changed the concept of human thought, which is intrinsically linked to advertising.