《首席营销官》7月特别报道越来越多的消费者都意识到,时尚行业的废水、大量的棉消耗和血汗工厂正在对环境和社区带来破坏。一个牛仔品牌MUD在这个背景下,借“循环经济”的名义,与消费者实现互动。在MUD有一个“租赁牛仔服”的概念,消费者可以借牛仔服穿,穿完之后送还给MUD。这样可以确保消费者的衣柜不断地更新,同时又能让衣服循环使用。而租赁的费用,12个月每个月只需支付7.5欧元,12个月 “Chief Marketing Officer” July Special Report More and more consumers are aware that the fashion industry’s waste water, large amounts of cotton consumption and sweatshops are damaging the environment and communities. In this context, a denim brand MUD, in the name of “circular economy”, to interact with consumers. At MUD there is a concept of “leasing jeans” that consumers can wear in jeans and wear back to MUD after wearing it. This ensures that consumers’ closets are continuously updated while allowing clothes to be reused. The cost of renting, 12 months a month to pay only 7.5 euros, 12 months