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短缺经济结束后,市场上许多产品都出现过剩的现象,都存在着不好销的局势,白酒市场表现更是惨烈:从1996年以来,白酒每年都有不同程度的下滑,从1996年的801万吨到1999年570万吨(其中包含了统计口径的差异)。但不是所有的品牌都是这样,有些企业或品牌每年以可观的速度在增加,这其中很重要的一点是企业如何制定自己的产
After the end of the shortage economy, many products in the market appeared surplus phenomenon. There was a situation of unsatisfactory sales. The performance of the liquor market was even more tragic. Since 1996, liquor has declined to varying degrees every year, from 801 in 1996. Ten thousand tons to 5.7 million tons in 1999 (which includes statistical differences). But not all brands are like this. Some companies or brands are increasing at a considerable speed every year. One of the important points is how companies set their own production.