论名牌战略中的政府行为○陈洁文章认为，名牌是企业最大的无形资产。“名牌战略”是一项经济调整与发展的主导型策略，也是一项复杂的系统工程，它需要政府、企业、社会等各方的共同支持。政府在发展名牌战略中的主要作用应体现在四个方面：一是进行宏观规划，制定系统的... On the brand strategy of government behavior ○ Chen Jie article that the brand name is the largest intangible assets. “Brand strategy” is a leading strategy for economic adjustment and development. It is also a complicated systematic project that requires the joint support of governments, enterprises and the society. The main role of the government in the development of brand strategy should be reflected in four aspects: First, the macro-planning, the development of systematic ...