新形势下汽车全产业链广饶盈利模式探讨

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中国汽车工业是国家的支柱产业,伴随着汽车工业的迅猛发展,我国汽车产销量已连续五年蝉联全球第一。中国的汽车大国地位已得到世界各国的认可,但大国不等于强国,中国汽车行业多项荣誉的背后还暗藏着许多危机与挑战。据欧美国家统计,汽车的销售利润约占整个汽车业利润的20%,汽车零配件供应及其他汽车售后服务项目约占整车利润的80%,即汽车后市场的商贸服务盈利约是整车销售利润的4倍!与欧美汽车强国相比,我国的汽车行业盈利模式仍停留在汽车销售的传统盈利模式阶段,“重整车轻配件、 China’s auto industry is a pillar industry of the country. Along with the rapid development of the automobile industry, China’s auto production and sales have ranked the first in the world for five consecutive years. China’s status as a major automobile powerhouse has been recognized by all countries in the world. However, the big powers are not equal to powerful powers. Many crises and challenges are hidden behind many honors of the Chinese automobile industry. According to the statistics of Europe and the United States, the profit from sales of automobiles accounts for about 20% of the profits of the entire auto industry. The supply of auto parts and other automobile after-sales services accounts for about 80% of the profits of the entire vehicle, that is, 4 times the sales profit! Compared with the European and American automobile powerhouses, the profit model of China’s automobile industry still stays in the traditional profit model stage of automobile sales, ”Light truck parts,
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