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利用产业结构的变化进行创新是卓有成效的。产业结构的改变,给行业中的原有统治者提出了转型的要求,转型慢的或者转型失误的,必然要付出衰落的代价。而市场和产业变动中也蕴藏着击败领先者,使自己成为领先者的重要创新机会。面对变化,企业的管理层必须选择创新和变革。本文以手机行业为例,通过对爱立信退出手机市场和苹果公司在手机行业崛起两个案例的分析,论证了产业和市场结构变化和创新的关系。
It is fruitful to innovate with changes in industrial structure. Changes in industrial structure, to the original rulers in the industry put forward the requirements of transition, slow transition or failure, inevitably have to pay the price of decline. Changes in markets and industries also contain significant innovation opportunities to defeat leaders and make themselves leaders. In the face of changes, the management of enterprises must choose to innovate and change. This article takes the mobile phone industry as an example. By analyzing Ericsson’s withdrawal from the mobile phone market and Apple’s rise in the mobile phone industry, this paper demonstrates the relationship between industry and market structure changes and innovation.