零售商不断寻找着新的增长途径。随着成熟市场中的收入趋于稳定,扩张进入发展中市场便成为实现新增长目标和提高整体投资组合回报的普遍做法。而选择发展中市场比传统实体店面的选址要复杂得多,因为还需要从网络角度进行仔细审查。随着电子商务的销售额在发展中国家急剧增长,开设网络业务成为测试新市场或者丰富现有实体门店 Retailers are constantly looking for new ways to grow. As incomes in mature markets stabilize, expansion into developing markets becomes a common practice for achieving new growth targets and for boosting returns on the overall portfolio. Choosing a developing market is far more complex than choosing a location for a traditional physical storefront as it requires further scrutiny from a cyber perspective. With the rapid growth of e-commerce sales in developing countries, the opening of online businesses to test new markets or enrich existing physical stores