经济全球化、国内市场割据弱化,军工企业的生存和发展面临着新的严峻挑战,军工企业中有稳定支柱民品的不到整个企业的10～20%,因而军工企业民品发展地位的重要性更加突出。本文指出军工企业民品发展战略存在的问题,针对企业的战略制定、战略实施、战略评估和监控等方面提出对策与建议。 Economic globalization and the weakening of the domestic market, the survival and development of the military enterprises are facing new and severe challenges. Among the military and industrial enterprises, there are 10 to 20% of the enterprises with stable pillar civilian products, and the importance of the development status of civilian products in military enterprises is even more prominent. This paper points out the problems existing in the development strategy of civilian products for military industrial enterprises, and puts forward countermeasures and suggestions for the strategic formulation, strategic implementation, strategic evaluation and monitoring of enterprises.