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一人多卡的现状无法使“睡眠卡”真正落实到客户的层面,也加大了唤醒“睡眠卡”的难度。加油卡是石油公司服务客户、彰显品牌的重要载体。然而,在销售加油卡过程中,“睡眠卡”一并开始出现。从销售公司为客户办卡开始,截至目前占有一定比例的“睡眠卡”已经对各加油站系统形成了一定的困扰。为了降低“睡眠卡”的数量,石油公司积极探索,但效果并不十分理想。那么,“睡眠卡”到底给公司带来了怎样的压力?“唤醒”难点又在哪里?未来又将提出了哪些解
The status quo of one person and multiple cards can not really enable “sleeping card ” to the customer level, but also increased the difficulty of awakening “sleeping card ”. Fuel card is the oil company’s service customers, highlighting the brand’s important carrier. However, during the sales of fuel cards, “Silence Card ” began to appear together. Starting from the sales company to do the customer card, up to now occupy a certain percentage of “sleep card ” has formed a certain trouble for the gas station system. In order to reduce the number of “sleep card”, oil companies to actively explore, but the effect is not very satisfactory. So, “sleep card ” in the end what kind of pressure the company has brought? “Wake up ” where is the difficulty and what solution will be put forward in the future