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“胜家”缝纫机是美国胜家公司的名牌产品。这种产品,由于其操作简便,受人们喜爱,曾风靡世界。194O年,在世界每三部缝纫机中,就有二部是“胜家牌”。可是,到了1986年,胜家公司董事会却不得不宣布:胜家公司将忍痛割爱,抛开它赖以成名的“胜家”,从此不再生产缝纫机了。 人们不禁会问:胜家公司为什么会在世界缝机市场上败得这么惨,究其原因发现,该公司在“胜家”牌缝纫机成名后,没有紧跟世界大市场变化的足迹,忽略对市场的追踪调查研究,不了解市场的新需求,1985年生产的缝纫机仍然是19世纪设计的产品。然
The “Singer” sewing machine is a famous brand product of the American Singer company. This product, because of its easy operation and popularity, was once popular in the world. In 194O, two out of every three sewing machines in the world were “Sheng Jiapai.” However, in 1986, Singer’s board of directors had to declare that: Singer will reluctantly cut off love, put aside the “singer” it has become famous, and no longer produce sewing machines. People can not help but ask: Why did Singer lose the world’s sewing machine market so badly? The reason was that after the company became famous, the company did not follow the footsteps of the changes in the world’s major markets. The market’s follow-up investigation and research did not understand the new needs of the market. The sewing machines produced in 1985 were still products designed in the 19th century. Natural