教科书本身就有一种时间上的局限,广告行业又是一个瞬息万变的行业,中国的高校应该像发达的欧美国家学习,建立起一套完整的知识管理体系。在这个网络与生活紧紧缠绕的时代,离开网络,人们就犹如荒岛上的鲁滨逊,过着与世隔绝的日子;Twitter、Facebook的出现,使得即使身处荒岛的鲁滨逊也能和整个世界流畅对话。不想成为这个互联网时代的鲁滨逊,那 Textbook itself has a time limit, the advertising industry is a rapidly changing industry, China’s colleges and universities should be like developed Europe and the United States to learn to establish a complete knowledge management system. In this era of tight network and life, leaving the Internet, people like Robinson on the desert island, lived a secluded life; Twitter, Facebook’s presence, making even in Robinson desert island also Fluent conversation with the whole world. Do not want to be Robinson in this Internet age