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随着人口红利的逐渐消失,获客成本日益飙升,在互联网的下半场,营销正在面临前所未有的变局。在过去的几年里,各个行业的专业服务公司及广告主,价值观念的升华是大势所趋。未来几年,将出现不同凡响的崭新亮点,带动全行业竞争向高格局发展。数据驱动,已经潜移默化的进入企业当中,移动营销将被重新定义。按照广告类型的不同,可将移动广告分为品牌类和效果类。2013年,热云数据成立以来,作为移动互联网领域第三方大数据服务商,覆盖超过10亿移动终端设备,截止目前,热云数据已为上万家移动游戏和移
As demographic dividends have faded away and access costs have skyrocketed, marketing is facing an unprecedented change in the second half of the internet. In the past few years, the professional service companies and advertisers in all industries, the sublimation of values is the trend. In the next few years, extraordinary new bright spots will emerge, driving the competition in the entire industry to a higher profile. Data-driven, already subtle into the enterprise, mobile marketing will be redefined. Depending on the type of ad, mobile ads can be categorized as brand and performance. Since its launch in 2013, Hot Cloud Data has covered more than 1 billion mobile devices as the third-party big data service provider in the mobile Internet industry. Up to now, the hot cloud data has been used by over 10,000 mobile games