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土家族人民在长期的生产生活实践中创造了灿烂、丰富的土家文化,土家族传统体育文化是土家文化中的一种,然而受现代经济方式的影响和冲击以及受制于土家文化自身传承的特点,土家族传统体育文化面临着边缘化乃至灭绝的危机。从全媒体概念入手,分析全媒体时代对鄂西土家族传统体育文化的影响,结合文化旅游合作,探讨传承与发展策略。
Tujia people have created brilliant and rich Tujia culture in long-term production and life practice. Tujia traditional sports culture is one of Tujia culture. However, influenced by the influence of modern economic mode and controlled by Tujia culture itself , Tujia traditional sports culture is facing the crisis of marginalization and even extinction. Starting with the concept of all media, this paper analyzes the influence of the all media era on the traditional sports culture of Tujia in West Hubei Province, and discusses the strategy of inheritance and development based on the cooperation of cultural tourism.