网络游戏中植入式广告为企业及产品宣传提供了一种新的传播途径。在熟悉了解网络游戏中广告的植入方式后,对网络游戏中植入式广告的主要植入策略提出观点。 Implanted ads in online games provide a new way of dissemination for enterprises and product promotion. After familiarizing with the way in which advertisements are implanted in online games, this article puts forward a viewpoint on the main implantation strategies of implantable advertisements in online games.