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随着全球经济的迅猛发展,广告摄影作为大众消费时代的产物,直接涌入商业领域,对产业经济的发展产生了巨大的影响。广告摄影中商业属性和艺术属性是一对相辅相成的元素,商业属性要求其必须要全面地展示和传递商品和服务的信息,并且广为被受众接受;艺术属性要求其具有愉悦大众的审美特征,广告摄影中的商业性和艺术性是一种你中有我、我中有你,密不可分的辩证关系。
With the rapid development of the global economy, advertising photography, as a product of the mass consumption era, has directly infused into the commercial area and has had a tremendous impact on the development of the industrial economy. Commercial property and artistic property in advertising photography are a pair of complementary elements. Commercial property requires that it must fully display and transmit the goods and services information, and is widely accepted by the audience. The artistic property requires that it has the pleasant aesthetic characteristics of the public, Commercial photography and artistry in advertising photography is a dialectical relationship where you have me and I have you.