近年来,电子商务开始在全世界范围内蓬勃发展起来,并渗透到人们日常生活的多个方面,影响到多个行业的发展,畜产品行业也不例外。目前,全国已经有多家畜产品电子商务平台,年交易额不断增加。传统的畜产品流通方式交易环节多,成本高、损耗大。电子商务作为传统经济与网络经济结合的模式,可以打破传统有形市场地域的限制,充分解决现货商品交易的供应源、客户源、结算、物流配送等众多交易难题,有效地促进了产销直接对接,提高了交易效率。 In recent years, e-commerce began to flourish throughout the world and penetrated into many aspects of people’s daily lives, affecting the development of multiple industries, and the livestock products industry was no exception. At present, there are already many e-commerce platforms for livestock products across the country, and the annual transaction volume is increasing. The traditional livestock products circulation method has many trading links, which have high costs and large losses. As a combination of traditional economy and network economy, e-commerce can break the restrictions of the traditional tangible market and fully solve many trading problems such as supply sources, customer sources, settlement, logistics and distribution of spot commodity transactions, and effectively promote the direct connection between production and sales. Improve transaction efficiency.