国有企业要深刻理解和把握网络媒体对企业发展的重要作用,用好网络媒体,创造全新的舆论领地,延伸企业的品牌生命力。国有企业作为促进国民经济平稳较快发展、全面建设小康社会的重要力量,必然成为社会和媒体关注的焦点。在当前复杂多样的网络媒体环境中,要最大限 State-owned enterprises should profoundly understand and grasp the important role played by online media in the development of enterprises, make good use of online media, create a new public opinion territory, and extend the brand vitality of enterprises. As an important force for promoting steady and rapid development of the national economy and building an overall well-to-do society, state-owned enterprises are bound to become the focus of attention of the society and the media. In the current complex and diverse network media environment, to the maximum