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消费心理的多样性和差异性决定了书装设计不仅要从视觉上吸引特定的消费群体,更要从心理上捕捉消费者的兴奋点与购买欲。文章分别从消费者和设计者的角度对书装设计展开分析,以追求设计者的思维心理和购买者的需求心理之共鸣。
The diversity of consumer psychology and diversity determines the design of the book should not only visually attract specific consumer groups, but also psychologically capture the excitement of consumers and desire to buy. The article analyzes the design of the costume design from the perspective of consumers and designers, in order to pursue the resonance of the designer’s thinking psychology and the buyer’s psychological needs.