在现代市场竞争中,对每一个企业而言,都希望自己的产品是受消费者青睐的产品。企业如此,媒体亦如此。即:品牌——报纸的无形资产,是报纸赖以生存的根本,更是使报纸在激烈的报业竞争中保持优势位置的依靠。的确,现代市场竞争本质上就是品牌的竞争,无论企业还是事业单位,无论轻、重工业还是新闻媒体,品牌对长期占有市场、甚 In the modern market competition, for every business, they all want their products to be favored by consumers. The same is true for businesses and the media. Namely, brand - the intangible assets of newspapers is the fundamental survival of the newspaper. It is also to rely on the newspaper to maintain a dominant position in the fierce newspaper competition. Indeed, the modern market competition is essentially the brand of competition, whether business or institutions, whether light, heavy industry or the news media, the brand of long-term market share, and even