论文部分内容阅读
近年来,我国家电制造业发展迅速,许多国产家用电器,如彩电、冰箱、空调、洗衣机等已达到甚至领先于国际先进水平。各家电器制造企业为了进一步满足消费者不断增长的需求,在技术创新方面做了很多努力,纷纷推出冠以新概念的家电,如“环保”彩电“数字”彩电、“健康”冰箱等,以满足消费者追求新颖、舒适、安全健康的消费心理和需求。然而,企业在推出这些“新概念”家电的同时,对“新概念”的解释尚不十分明确,有的给人以“像雾像雨又像风”的感觉,容易使消费者产生疑惑。
In recent years, China’s home appliance manufacturing industry has developed rapidly. Many home-made household electrical appliances, such as color TVs, refrigerators, air conditioners, and washing machines, have reached or even exceeded the international advanced level. In order to further meet the growing demand of consumers, various home appliance manufacturers have made great efforts in technological innovation and have launched home appliances with new concepts, such as “green” color TV “digital” color TVs, “healthy” refrigerators, etc. Satisfy the consumer’s pursuit of novelty, comfort, safety and health of consumer psychology and demand. However, while companies are launching these “new concepts” of home appliances, the interpretation of the “new concept” is not yet very clear, and some people give people the feeling of “like a fog and rain and a wind”, and it is easy for consumers to have doubts.