“前店后厂”的传统商业模式让消费者感受到货真价实,还给生产经营者带来了良好商誉。但随着社会化大生产程度的提高,传统商业模式的固有缺陷一览无余。生产规模的扩大和销售空间的局限,限制了生产者的生存空间,也难以满足消费者的消费需求。商业经纪作为突破商业发展瓶颈的重要手段,从其出现伊始,就成为生产者扩展市场、消费者满足需求的重要营业方式。时至今日,无论是日常生活遇到的咨询服务、汽车交易、房屋租赁,还是生产领域中的技术服务和厂告设计,亦或是金融领域中 The traditional business model of “front shop and backstage factory” makes consumers feel genuine and genuine, and also brings good business reputation to producers and operators. However, with the enhancement of socialized large-scale production, the inherent shortcomings of the traditional business model are sweeping out. The expansion of the scale of production and the limitation of the sales space have limited the living space for the producers and also can hardly meet the consumer demand for consumption. As an important means of breaking through the bottleneck of commercial development, commercial brokers have become an important mode of operation for producers to expand their markets and meet the needs of consumers from the very beginning. Today, both in the daily life of consulting services, car trading, rental housing, or technical services in the field of production and design, or in the financial sector