产品命名的心理策略谭爱平产品命名不仅仅是给消费者一个识别产品的标志，更重要的是如何利用名称来吸引、征服消费者的心，从而促进产品的销售。因此，在现代产品命名中，产品命名心理策略作为一种比较重要的手段，己获得了广泛的运用。常见的产品命名心理策略形式有：一... The psychological strategy of product naming Tan Aiping’s product naming is not only to give the consumer a sign to identify the product, but more importantly, how to use the name to attract and conquer the hearts of consumers, thereby promoting product sales. Therefore, in the naming of modern products, product naming strategy as a relatively important means has been widely used. Common product naming mental tactics form: a...