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平遥古城,这座世界著名的文化遗产胜地,它以悠久的历史,古朴的建筑风格,保存完整的古城墙,闻名于世的晋商票号发祥地,被世界遗产保护组织批准为世界文化遗产的保护重点对象,这是我们三千万三晋儿女的骄傲。但是,平遥古城近几年来的保护、开发和利用方面存在诸多的问题。平遥古城如何增强保护与开发意识,树立竞争信念,提高自身素质,发挥自身优势,打造一个高水准的平遥这一世界文化遗产品牌,形成以晋商文化旅游、食文化为中心的游、食、住、购、娱为一体的经济发展环境,本人谈一点粗浅的看法。
The ancient city of Pingyao, a world-famous cultural heritage resort, has a long history and ancient architectural style. It has a well-preserved ancient city wall and is the birthplace of the world-famous Shanxi merchant ticket. It was approved as a World Cultural Heritage by the World Heritage Organization Protect the key target, this is the pride of our thirty million three Jin children. However, there are many problems in the protection, development and utilization of the ancient city of Pingyao in recent years. Pingyao ancient city how to enhance the awareness of conservation and development, establish a belief in competition, improve their own quality, give full play to their own advantages, to create a high standard of Pingyao this world heritage brand, the formation of Jin merchants culture tourism, food culture as the center of travel, food, Live, buy, entertainment as one of the economic development environment, I talk a little superficial view.