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以阿里巴巴公司的零售通广告为例,利用多模态话语分析理论对其进行研究,旨在了解在多模态话语分析力支持下,视频语篇与受众之间的沟通模式。
Taking the retail advertising of Alibaba.com as an example, this paper uses multi-modal discourse analysis theory to study the mode of communication between video discourse and audience under the support of multi-modal discourse analysis.