以互联网、移动和社交媒体为代表的新媒体具有一系列的技术优势:互动性(interactivity),兼容不同类型传播活动的融合性,接收信息的自主性和灵活性,信息符号形式的多样性,瞬时传递信息的效能,以及信息容量庞大,等等。根据美国传媒学者杰弗里·威尔金森、奥格斯特·格兰特和道格拉斯·费歇尔(Wilkinson Jeffrey,Grant August,and Fisher Douglas)的观点,新媒体的这些优势不仅在不同于以往的方式传播内容,而且 The new media, represented by the Internet, mobile and social media, has a series of technological advantages: interactivity, integration with different types of communication activities, autonomy and flexibility in receiving information, diversity in the form of information symbols, The effectiveness of instant messaging, and the sheer volume of information, and so on. According to American media scholars Jeffrey Wilkinson, August Grant and Grant Douglas, these advantages of new media are not only different from the past Spread the content, but also