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很多时候, 我们惊艳一件时装的布料与款式却忽略它的针脚, 我们追捧一辆跑车的发动机动力去忽略它的链条, 我们叹服一栋摩天大楼的宏伟却忽略它内部的钢筋……在影视广告中,有太多的创意被列为经典,有太多的导演被奉为大师,有太多的摄影师被人所称道;一层层的光环笼罩,让我们忽略了有一群人也在其中付出辛劳,而且是他们的穿针引线,才使得这些大师们闪耀的亮点珠联璧合。当然,在影视广告中,制片只是一支舞曲中的鼓点,你听不出它的旋律,却让舞场上的各色人等知道踩着鼓点该迈出哪一步。当光环褪尽,我们尝试着为制片设置这样一个专题,我们无意为他们标榜什么。在我们看来,制片只是如同一根细线,孤立看时,看不出他的任何价值;但若没了它,再辉煌的珍珠也只是珍珠而已,散落在地而与项链无关。
In many cases, we are astonished by a fashion fabric and style but ignore its pins, we chase a sports car engine power to ignore its chain, we admire a grand skyscraper but ignore it’s internal reinforcement ... ... In the film and television Too many creatives were classified as classic, too many directors were masters, too many photographers were praised, and the aura of layers of light shrouded the ignorance of a group of people Which worked hard, but also their pin-up, it makes these bright glitters of the great master perfect match. Of course, in film and television commercials, filming is just a drum piece in a dance piece. You can not hear its melody, but let all kinds of people on the dance floor know where to step on the drum. When the aura faded, we tried to set such a theme for the production, and we did not intend to name anything for them. From our point of view, the production is just like a thin line, and when seen in isolation, no value of him can be seen; but without it, the splendid pearl is only pearl, scattered on the ground without regard to the necklace.