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大数据时代海量的数据资源为我们的内容创新提供了丰富的“新鲜食材”;也给传统媒体内容传播带来巨大冲击:其一,信息发布不再是媒体的专利;其二,媒体原创、深度的内容产品在海量的数据中很容易被淹没;其三,以社交媒体为主要载体的民间舆论场日益壮大,对传统主流媒体如何发挥舆论引导的主流引导作用提出严峻挑战。以芦山地震报道为例,在灾难发生后很短时间内,灾区信息就在以微博、网络为代表的新兴媒体上铺天盖地。4月20日当天,新浪热门微博排行榜上榜信息全部是关于芦山地震的。
Massive data resources in the era of big data provide a wealth of “fresh ingredients” for our content innovation. They also have a huge impact on the dissemination of traditional media content. First, the release of information is no longer the patent of the media. Second, the media Original and deep content products are easily overwhelmed by the huge amount of data. Thirdly, the growing public opinion field with social media as its main carrier poses a severe challenge to how the traditional mainstream media can play the leading role of public opinion guidance. Take the Lushan earthquake report as an example. In a short period after the disaster, the information of the disaster-stricken areas is overwhelming in emerging media represented by Weibo and the Internet. April 20 the same day, Sina Top Weibo ranking list information is all about the Lushan earthquake.