中国企业要增强企业整体竞争力,就必须改变传统的经营管理模式,提高企业管理水平,降低成本费用,进行营销创新。营销创新是提高企业市场竞争力最根本、最有效的途径。为此,企业必须真实可行地制定和实施一系列营销策略以赢得长期的发展和竞争优势。 Chinese enterprises to enhance the overall competitiveness of enterprises, we must change the traditional mode of operation and management, improve business management, reduce costs and make marketing innovation. Marketing innovation is to improve the market competitiveness of enterprises the most fundamental and most effective way. To this end, enterprises must develop and implement a series of marketing strategies in order to win the long-term development and competitive advantage.