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中国修辞学从20世纪进入21世纪,发生了一系列深刻的变革,其中之一可以说就是“国家与机构形象修辞学”的兴起。中国修辞学研究的这一转向,固然与中国社会发展的需要和西方语言理论的影响有关,不过,很少有人注意到,这其实也是中国当代修辞学界几十年来理论探索的一个逻辑发展。
Chinese rhetoric has entered a 21st century since the 20th century and a series of profound changes have taken place. One of them can be described as the rise of rhetoric of the image of state and institution. Although this shift in the study of Chinese rhetoric is related to the need of social development in China and the influence of western language theory, few people noticed that this is actually a logical development of the theoretical exploration of contemporary Chinese rhetoric for decades.