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This paper applies the perspective of business ecosystem to mobile communications industry,trying to help mobile network operators improve their strategies in the era of the third generation mobile communications(3G).According to the definition of the business ecosystem,the ecosystem structure of mobile network operators is analyzed.As an important hub in the ecosystem,mobile network operators are advised to take a keystone strategy.The key points of the strategy are summarized.Finally,suggestions for Chinese mobile network operators are given based on the analysis.
This paper applies the perspective of business ecosystem to mobile communications industry, trying to help mobile network operators improve their strategies in the era of the third generation mobile communications (3G) .According to the definition of the business ecosystem, the ecosystem structure of mobile network operators is analyzed.As an important hub in the ecosystem, mobile network operators are advised to take a keystone strategy. The key points of the strategy are summarized .Finally, suggestions for Chinese mobile network operators are given based on the analysis.