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曾有专家指出,我国动漫产品存在的主要问题在于对目标观众的定位狭窄,只面向儿童,而没有做到老少咸宜。这种说法并没有切中肯綮,如果其说正确,那么市场上对中国动画的反应必然是儿童喜欢而成年人不喜欢。但是现实是,许多国产动画固然让成年人嗤之以鼻,却也并未博得儿童的青睐。中国动画定位上的偏差,不是过于狭窄,而是模糊、游移和错位。一个商品的市场定位,从来不怕其狭小——在细分市场上获得成功的商品不计其数,何况“儿童”这一个庞大的观众人群;只怕定位空泛,
Some experts pointed out that the main problem existing in China’s animation and cartoon products lies in the narrow positioning of target audiences, only for children, but not for all ages. This argument is not perturbed, if it is correct, then the market reaction to Chinese animation must be children like adults do not like. However, the reality is that many domestically produced movies certainly make adults scoff, but they also do not win the children’s favor. The deviation of Chinese animation positioning is not too narrow, but vague, wandering and dislocation. A product market positioning, never afraid of its narrow - countless successful products in the market segments, not to mention “children ” This is a huge audience; I’m afraid positioning vague,