论文部分内容阅读
随着互联网的发展,社会逐渐趋向于信息时代,人们生活与工作越来越离不开网络,而正是由于这一环境,企业发现了互联网这一营销市场,所以逐渐发展成为网络营销。网络营销具有其众多的互联网特点,也为营销活动提供了便利条件,通过网络平台进行营销活动,可以极大地提升宣传速度,而宣传范围也不会受到地域的限制,所以网络营销市场逐渐被各企业认可,而小微企业的灵活性能够在网络营销中得到最大化的发挥。而低成本网络营销能否在小微企业发展中实现其辅助功能,以及如何有效的实施,是本文所主要论述的内容。
With the development of the Internet, the society tends to the information age, and people’s life and work are inseparable from the network. It is precisely because of this environment that the enterprise has discovered the Internet as a marketing market and has gradually developed into an Internet marketing. Internet marketing has its many Internet features, but also for the convenience of marketing activities, through the network platform for marketing activities, can greatly enhance the speed of publicity, and the scope of publicity will not be restricted, so the Internet marketing market gradually by Business recognition, and the flexibility of small and micro businesses can be maximized in the network marketing. However, whether low-cost Internet marketing can realize its auxiliary functions in the development of small and micro enterprises and how to implement them effectively are the main contents of this article.